Do you make sure that…
…our complex, innovative SaaS solutions for healthcare are translated into understandable, inspiring, and compelling content—so that healthcare professionals, partners, and internal teams understand exactly the value HCI adds and why they want to work with us? You create awareness, education, and thought leadership, supporting the entire funnel with content that gets things moving.
How you contribute
You are the content engine of HCI: you make complex material accessible and build a strong, recognizable content brand.
- You create high-quality content in various formats: blogs, videos, webinars, customer stories, podcasts and social content.
- You repurpose existing content into new formats—snippets, shorts, social posts, scripts, visuals—and thus maximize reach.
- You ensure that content is distributed through the right channels (e.g. LinkedIn, website, email, campaigns).
- You optimize content for SEO so that our target group can find us more easily.
- You manage and monitor a clear and strategic content calendar.
- You will work closely with marketing, sales, and product teams to link content to campaigns, upsell opportunities, and retention strategies.
What are you going to do?
As a Content Marketer you are responsible for the following:
Content creation & storytelling
- Creates in-depth, accessible, and inspiring content from complex SaaS and data structures.
- Gathers input from interviews, customer cases, expert sessions and translates this into valuable stories.
- Builds thought leadership through educational content that influences behavior and awareness.
Content repurposing & distribution
- Extract more value from existing content through smart repurposing.
- Develops distribution plans and ensures that content reaches the right target group at the right time.
SEO & performance
- Optimizes all content for search engines.
- Track performance through GA4, Search Console, and SEO tools.
- Makes adjustments where necessary to increase visibility and traffic.
Funnel support
- Creates content for the entire funnel: awareness, consideration, activation, retention.
- Supports cross-sell and upsell campaigns with targeted content.
Where do you end up?
At Metropole Sales, you can discover a range of Classic Mercedes for sale models, each with its own story and distinctive personality. Health Cloud Initiative (HCI) Are you working on smart, all-in-one software that helps healthcare professionals spend more time on care and less time on administration? We are the leading Dutch healthcare platform with 4+ million people we support digitally, 40.000+ healthcare professionals, and a team of 200+ colleagues with 30+ years of healthcare experience.
HCI brings together pioneers in Practice Management Software, PGO and e-health into a single open cloud platform that supports healthcare providers from EHR to digital communication with patients. Via Uw Zorg Online we make digital care accessible to everyone.
As a Content Marketer, you'll help build scalable, data-driven growth across various healthcare disciplines, together with teams that make an impact in healthcare every day.
What we offer you
- Salary: €3.500 – €4.000 gross per month based on 40 hours.
- 8% holiday allowance, internet allowance and a good pension scheme.
- Hybrid work: mix of our offices in Amsterdam, Haarlem, Hoofddorp & Wageningen + 2 work-from-home days.
- Home working allowance of €2,40 per day.
- 25 vacation days, with the option to purchase 10 additional days.
- Travel reimbursement (€0,23 cents per kilometer or public transport fully reimbursed) and home workplace allowance of
€500 every two years. - Learning & developmentEvery year you and your team leader create a development plan and associated budget.
- Job satisfaction: collegial team with a passion for care & technology.
- Healthy coziness: fresh fruit every day, lunch together, free fitness at the Hoofddorp office and fun team outings.
- Working at the market leader in healthcare IT: 5.000+ healthcare practices, 4+ million end users – impact at scale.
- And of course: the opportunity to further shape the paramedical platform of the Netherlands.
What are you bringing?
You are a creative and analytical storyteller with strategic insight and a talent for translating complexity into compelling content.
- Experience with content creation, storytelling and making technical or complex information accessible.
- A portfolio that showcases how you make stories tangible—from video to long-form content.
- Strong writing and communication skills, in both Dutch and English.
- Experience with content planning, SEO, distribution and performance analysis.
- Familiar with CMS, marketing automation (e.g. HubSpot/Marketo) and design tools (Figma/Adobe).
- Experience in B2B, SaaS, or health tech is a plus. This also applies to photo and video production experience.
Have you become enthusiastic?
Send your CV and a short motivation to vacancies@hci-software.com.
This is what the process looks like:
Step 1 - Short online introduction (30 min)
Step 2 - 1st interview: HR and Brand and Content Strategist.
Step 3 - 2nd interview: Managing Director and Head of Commerce Paramedie
Step 4 - Our houses
We welcome applications from everyone. Feel free to apply—even if you don't check every box.
We do not appreciate acquisition in response to this vacancy. If you require an adjustment or a change during the application process, please let us know; we're happy to help.